Sunday, September 7, 2008

Flavoured Juice?

So I was just down at the supermarket to pick up some breakfast supplies. One of those supplies was juice. Wanting juice, and not a fruit juice drink (i.e., one that part juice but mostly added water), and not wanting any added sugar, I was checking the ingredient info on the labels of the various bottles. And I got quite a surprise.

Most of the juices have flavouring added (only the organics didn't). Huh? What the hell is up with that? Since when has fruit juice tasted so god awful that it needs to have flavouring added to appease our taste-buds?

Absolutely fucking ridiculous.

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